Collaborative Sustainability Challenge

Our Paint the Future initiative has revolutionized innovation in the paints and coatings industry. We’re now inviting our value chain partners to an industry-first Paint the Future collaborative sustainability challenge, where we strive to create a paradigm shift in the way we think and act to meet our challenging carbon footprint reduction ambitions. ​

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DEFINING A MORE SUSTAINABLE FUTURE

COP26 in Glasgow once again made it clear – there’s no time to waste. At AkzoNobel, we’ve set challenging ambitions for our own operations and our entire value chain to reduce our carbon footprint. We can’t achieve this alone, and therefore, we have selected value chain partners to develop a new collaborative way forward.

The topics

PROCESS EFFICIENCY​

Increase the efficiency of material usage and reduce the energy required for applying and curing paints and coatings

SOLVENT EMISSIONS​

Reduce the amount of solvents emitted throughout our entire value chain

CIRCULAR SOLUTIONS​

Increase the use of circular solutions in paints and coatings, both upstream and downstream​

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THE EVENT

Together with a selected group of our value chain partners, we aim to collectively reduce our carbon footprint.​

17
May

24-HOUR EVENT

Amsterdam
In predefined, cross-functional groups, we’ll take an unconventional approach to exploring the possibilities of the energy transition with several renowned speakers.
“Successfully combating the impact of climate change and transitioning to low carbon alternatives is everyone’s responsibility."
Thierry Vanlancker 

AkzoNobel CEO

SUSTAINABILITY AT AKZONOBEL

Check out these great examples of what happens when bright minds join forces to develop revolutionary ideas.

AkzoNobel recognized as a leader in sustainability​

AkzoNobel is a proud recipient of the Terra Carta Seal by His Royal Highness The Prince of Wales.​

Interview with our CEO Thierry

Interview with our CEO Thierry

Protect your home with Dulux Weathershield​

Keep Cool Technology reflect more sun's rays – keeping interiors cooler by up to 5°C.

Breathe easy with Dulux Forest Breath​

Dulux Forest Breath effectively captures and purifies harmful air pollutants. It's low VOC, mold resistant and anti-bacteria. ​

AkzoNobel receives SBTi approval

AkzoNobel’s commitment to setting its science-based sustainability targets has now been officially validated by the Science Based Targets initiative (SBTi) – confirming its status as the first paints and coatings company to receive this endorsement.

NEWS

Latest sustainability - related news

AkzoNobel receives SBTi approval for carbon reduction target

AkzoNobel’s commitment to setting science-based sustainability targets has now been officially validated by the Science Based Targets initiative (SBTi) – confirming its status as the first paints and coatings company to receive this endorsement.

CEO Alliance backs EU plan to cut carbon emissions by 55% by 2030

July 8, 2021

  • 12 business leaders meet in Paris to discuss ways to further support the EU Green Deal
  • The European CEO Alliance believes that fighting climate change will require a collective ef-fort by all EU member states and collaboration between the public sector and industry

AkzoNobel’s hull management system sets new standards

October 7, 2021

Ship owners can now make unrivalled fuel and emission savings after AkzoNobel’s International brand launched the marine industry’s most environmentally sustainable hull management package.

Our team

Our team
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Sponsors
Our team
Sponsors
Team
"The only way to spark the massive transformation of minds, behaviors and actions required to save our planet for future generations is through collaboration."

Francis Bracke-Schröder

Director Communication, Culture & Change
‘We have an exciting journey ahead; with our partners we are unleashing the potential to collaboratively meet our carbon reduction objectives. This is exactly what our ecosystem is built for, and I can’t wait to see the results.”

Klaas Kruithof

AkzoNobel Chief Technology Officer

Our team

Our team
Team
Sponsors
Our team
Sponsors
Team
"I am truly excited to work together with senior and future leaders in our value chain to collectively find solution areas to significantly reduce the carbon footprint in our industry and thereby limit the impact of climate change."

Wijnand Bruinsma

Director Sustainability
"We all must reduce greenhouse gas emissions to have a reasonable chance of limiting global warming to 1.5C. This requires rigorous action, collaboration and doing things differently."

Tessa Slagter

Brand Manager Professional Brands EMEA | Chair NextGen Sustainability Council
"Fantastic to see what we can do when we bring different people together. With partners throughout the value chain, taking our social responsibility to collectively find ways to preserve our planet for future generations. That is literally painting the future!"

Monique de Graaf

Project Management Officer 
"I am excited we can bring together this year key partners in our paints & coatings value chain with our common goal to significantly reduce our carbon emissions in the value chain – this is what we call ‘collaborative sustainability’!"

Job Coenen

Program Manager Sustainability
"Connecting people, technology and creativity are the key ingredients for sustainable innovation and something that I have been doing for different industries. Paint the Future oozes this vision where the goal is to accelerate innovative solutions for our industry."

MIGNON D'ARNAUD

Paint the Future Project Lead at AkzoNobel
"As a former startup founder, still fresh AkzoNobel employee, I’m driven to help startups and scale-ups bring the future to market, together with AkzoNobel’s global ecosystem of people and ideas"

ALLY VAN DER BOON

Paint the Future Program Manager