
Collaborative Sustainability Challenge
Our Paint the Future initiative has revolutionized innovation in the paints and coatings industry. We’re now inviting our value chain partners to an industry-first Paint the Future collaborative sustainability challenge, where we strive to create a paradigm shift in the way we think and act to meet our challenging carbon footprint reduction ambitions.

DEFINING A MORE SUSTAINABLE FUTURE
The topics
PROCESS EFFICIENCY
Increase the efficiency of material usage and reduce the energy required for applying and curing paints and coatings
SOLVENT EMISSIONS
Reduce the amount of solvents emitted throughout our entire value chain
CIRCULAR SOLUTIONS
Increase the use of circular solutions in paints and coatings, both upstream and downstream

THE EVENT
Together with a selected group of our value chain partners, we aim to collectively reduce our carbon footprint.