Collaborative Sustainability Challenge

Our Paint the Future initiative has revolutionized innovation in the paints and coatings industry. We’re now inviting our value chain partners to an industry-first Paint the Future collaborative sustainability challenge, where we strive to create a paradigm shift in the way we think and act to meet our challenging carbon footprint reduction ambitions. 

Collaborative Sustainability Challenge 2022

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CSC 2022 aftermovie

How do you sum up our Collaborative Sustainability Challenge hosted by AkzoNobel? With an after-movie! It’s a whirlwind look back at a hugely successful 24 hours, when 29 partners from across the value chain worked together to hack carbon reduction challenges in the paints and coatings industry.

The topics

We invited our strategic partners’ senior and next generation leaders to an industry-first, 24-hour event – forming a new ecosystem. Together, we defined how we could accelerate the collective reduction of carbon emissions and limit global warming.


Increase the efficiency of material usage and reduce the energy required for applying and curing paints and coatings


Reduce the amount of solvents emitted throughout our entire value chain


Increase the use of circular solutions in paints and coatings, both upstream and downstream

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Why is collaboration so important to tackle climate change?

Let's hear from some of our participating partners
“It's about pushing boundaries and finding inventive ways to collectively make a positive contribution to an ever-changing world. We need to collaborate in order to make an impact."
Roger Jakeman

AkzoNobel CTO

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Defining a more sustainable future

It’s become very clear that there’s no time to waste if the world is to limit global warming. At AkzoNobel, we’ve set challenging ambitions for our own operations and our entire value chain to reduce our carbon footprint. We can’t achieve this alone, and therefore, we have selected value chain partners to develop a new collaborative way forward.

Inspired to collaborate with us?

If you have an innovative solution that would enable AkzoNobel and the industry to become more sustainable, connect with us through our “Innovate with us” program.

Our team

Our team
Our team
"I am excited we can bring together this year key partners in our paints & coatings value chain with our common goal to significantly reduce our carbon emissions in the value chain – this is what we call ‘collaborative sustainability’!"

Job Coenen

Program Manager Sustainability at AkzoNobel
"Fantastic to see what we can do when we bring different people together. With partners throughout the value chain, taking our social responsibility to collectively find ways to preserve our planet for future generations. That is literally painting the future!"

Monique de Graaf

Paint the Future Project lead at AkzoNobel
“Achieving our ambitious sustainability targets requires the whole ecosystem to work together to innovate and find new ways of doing things”

Wijnand Bruinsma

Director of Sustainability at AkzoNobel
"Connecting people, technology and creativity are the key ingredients for sustainable innovation and something that I have been doing for different industries. Paint the Future oozes this vision where the goal is to accelerate innovative solutions for our industry."

Mignon d'Arnaud

Paint the Future Program manager at AkzoNobel