Paint the future

The AkzoNobel Logo Startup Challenge
Let's accelerate innovation in paints and coatings – and change the world together.
  • Connect with the industry’s brightest minds

  • Accelerate your startup solution

  • Join a colorful ecosystem

  • Explore joint development opportunities

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Ready to stir things up?

We are live!

We're excited to connect with the innovators behind the world's coolest and most revolutionary developments.
Paint the Future is open to early stage tech companies and institutes around the world. Our collaborative approach puts you in touch with expert advice, resources and connections to help you accelerate, test, launch and scale your idea. We'll work on sustainable business opportunities with winners. Let's team up – combine your ingenious solutions with our resources and expertise.
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Challenge highlights

This is happening on our platform – join our ecosystem now!

Challenge timeline

Here’s a quick look at the adventure ahead.

Submission phase
Solutions submitted and enriched online
January 8 to March 1
  • Join our online platform to start submitting, discussing and enriching ideas
  • Experts work with you to enrich your ideas
Enrichment phase
Solutions enriched online
March 1 to March 13
  • We close to new submissions, but community enrichment of solutions continues
Feedback & Finalist Selection
Solutions enriched online
April to May
  • Solutions are evaluated and receive online feedback
  • Selected participants will be invited to join the finals event
Finals Event
Collaborative event in Amsterdam, the Netherlands
May 14 to 16
  • Selected participants work with domain experts to bring solutions to the next level
  • The most promising solutions are offered joint development agreements
Acceleration Phase
Accelerating your solution with experts
From June onward
  • AkzoNobel and partners provide guidance in this process
  • Scaling of the solution and possible implementation
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"The future's a blank canvas – this is an exciting opportunity to help us paint it."
Klaas Kruithof
Chief Technology Officer, AkzoNobel

Let’s Startup

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TNW 2019

Amsterdam (NL)
A technology festival where international technology executives, top-tier investors and promising startups collide. For two days of business and knowledge sharing.

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