Paint the future

The AkzoNobel Logo startup challenge
Let's accelerate innovation in paints and coatings – and change the world together.
  • Access 100+ experts on our online platform!
  • Get flown in to Amsterdam for our 3-day accelerator program
  • Attend 16+ expert sessions
  • Take our worldwide stage to present your business
  • Receive a tailored collaboration agreement
History visual


Wow! After 3 months of intense collaboration on our platform we have selected the particpants for the Paint the Future Acceleration Program (14 – 17 May 2019)! Check them out!
Alucha Recycling Technologies
The Netherlands

Turning waste into bio-oils and minerals
The Netherlands

Producing sustainable dark pigments from coffee grounds
The UK

Capture and bio-based conversion of CO2 from steelworks

Renewable and long-lasting colors (dyes) from biomass
The US

Chemical technology to deliver the phenomenon of structural color
Darkside Scientific Inc.
The US

Illuminates any surface with light-emitting coating
Interface Polymers
The UK

Tuning surface functionality with di-block polymers

Air-purifying coatings that clean themselves
SAS Nanotechnologies LLC
The US

Self-healing microcapsules as anti-corrosive pigment
The US

Smart technology for corrosion protection and anti-fouling
The US

Light-activated anti-microbial coating
Hoekmine B.V.
The Netherlands

Eco-friendly colors from biological materials
Ocean Science (HK) Limited

Coating with highly effective natural anti-fouling agent
The UK

Non-toxic, durable anti-microbial protection for surfaces
AOMS Technologies

Optical fiber sensing system for corrosion in hidden areas
The Netherlands

Digital solutions for inspections using sensors, drones and AI
Action Paint
The UK

Easily removable paint that prevents damage to the surface
The US

Autonomous drone that cleans and coats surfaces
Archipelago Technology
The UK

Precise drum application using thousands of nozzles
The Netherlands

Automated printing head to coat large surfaces in any weather
Transforma Robotics

Mobile robot that scans, plans and paints interiors

Closed for submissions

We are closed for submissions for our 2019 challenge, but the journey continues! We are now preparing to welcome 21 selected participants for our three-day accelerator event May 14 to 16 in Amsterdam.

Meet our jury

Meet the members of our 2019 Paint the Future jury! They will be present during the finals event May 14 to 16 in Amsterdam.
Klaas Kruithof
Chair of the Jury, CTO, AkzoNobel
David Menko
Global Head of Marketing Paints, AkzoNobel
Daniela Vlad
Business Unit Leader, Powder Coatings, AkzoNobel

Challenges 2019 timeline

Here’s a quick look at the adventure ahead.

Submission phase
Solutions submitted and enriched online
January 8 to March 8
  • Join our online platform to start submitting, discussing and enriching ideas
  • Experts work with you to enrich your ideas
Enrichment phase
Solutions enriched online
March 8 to March 13
  • We close to new submissions, but community enrichment of solutions continues
Feedback & Finalist Selection
Solutions enriched online
  • Solutions are evaluated and receive online feedback
  • Selected participants will be invited to join the finals event on April 4th
Finals Event
Collaborative event in Amsterdam, the Netherlands
May 14 to 16
  • Selected participants work with domain experts to bring solutions to the next level
  • The most promising solutions are offered joint development agreements
Acceleration Phase
Accelerating your solution with experts
From June onward
  • AkzoNobel and partners provide guidance in this process
  • Scaling of the solution and possible implementation
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"The future's a blank canvas – this is an exciting opportunity to help us paint it."
Klaas Kruithof
Chief Technology Officer, AkzoNobel

European Coatings Show

Nuremberg (DE)
Trends and technologies covering all aspects of the production of paints, coatings, sealants, construction chemicals and adhesives.

TNW 2019

Amsterdam (NL)
A technology festival where international technology executives, top-tier investors and promising startups collide. For two days of business and knowledge sharing.

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