Paint The Future

Collaborative innovation is transforming the paints and coatings industry. Join our ecosystem of innovators:
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Global startup challenge 2021

The Paint the Future global startup challenge has invited 11 selected finalists to take part in a three-day bootcamp taking place in Amsterdam March 22-24. The startups and AkzoNobel experts will meet face-to-face to explore potential collaborations together.

We are one big


No great thing was ever created alone. Make a splash in the paints and coatings industry. Collaborate with bright minds to accelerate and commercialize your solutions.
The community says
"Participating in the Paint the Future Accelerator was an incredible experience for our startup. The team put together a world class program"
Tim Angus AOMS Executive Advisor
"So many great ideas were brought forward through Paint the Future. There is a true drive to innovate"
Mayke Geradts ING
"The companies that came together at the Paint the Future Accelerator presented the most amazing ideas and created an enormous impact. Truly inspiring"
Danny Lucas Lucas UK Group


Paint the Future is the ecosystem​ for accelerating new innovations in paints and coatings.

Through our platform and programs, innovators get access to resources to help commercialize their solutions. It’s all about connecting what we know with what we don’t know yet.

AkzoNobel innovations

Our innovations go beyond expectation, beyond imagination and beyond generations. How? Discover our inspiring stories here.


"With our Paint the Future initiative we have established ourselves as the go-to partner for collaborative innovation. The expanding networks will be pivotal as we take on the challenge of cutting our carbon emissions in half by 2030"

David Williams

Chief Innovation Officer at AkzoNobel
“Achieving our ambitious sustainability targets requires the whole ecosystem to work together to innovate and find new ways of doing things”

Wijnand Bruinsma

Director of Sustainability at AkzoNobel
“It's about pushing boundaries and finding inventive ways to collectively make a positive contribution to an ever-changing world.”

Roger Jakeman

Chief Technology Officer (CTO) at AkzoNobel
"Fantastic to see what we can do when we bring different people together. Looking forward to broadening our ecosystem with other groups of great minds and see how this journey continues to stir up the industry"

Monique de Graaf

Paint the Future project lead at AkzoNobel
"Connecting people, technology and creativity are the key ingredients for sustainable innovation and something that I have been doing for different industries. Paint the Future oozes this vision where the goal is to accelerate innovative solutions for our industry."

Mignon d'Arnaud

Paint the Future program manager at AkzoNobel