Brazil startup challenge

Brazil was the first country to receive the regional edition of Paint the Future, AkzoNobel’s innovation challenge for startups, which took place from March to October 2020. With our partner LM Ventures, 135 entries were submitted and evaluated by a 70-employee project team, who selected 16 finalists. These startups were invited to the collaboration event at Insper. After two intense days, with a lot of exchange and co-creation, four winners were shortlisted, one for each challenge.

What are the next steps?

The Paint the Future process was challenging, pleasurable and transformative from opening submissions to announcing winners. Although we selected four winning ideas and teams, we will make sure to keep in touch with the other startups, after all, each one has a unique potential to contribute to the revolution in the paint and coatings industry. As for next steps, nChemi, Standout, Getter and Aterra will in fact join AkzoNobel to work on solving a relevant challenge, according to the status of their projects. Should you have any questions, please contact us at

History visual
I am sure that we will paint a better future through a lot of innovative ideas. Let’s revolutionize the paints and coatings industry together!”
Daniel Geiger Campos

AkzoNobel President for South America