New functionalities

How can your technology or ingredients bring new and important functionality to the paint and coatings business?
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What was already good is even better now

Our paints and coatings are based in centuries of research and experience - mainly using traditional chemistry. Now, we want your help to take a step forward, to incorporate new concepts into formulations, functionalities, packaging and even in the way they are applied.

For centuries, our products have given color and protection to materials. Today, in addition to continuing to do so, they can have extraordinary characteristics, such as protecting fire and extreme environments, reducing heat absorption and energy consumption in a building, helping to purify or repel bacteria or even improve the aerodynamics of your vehicle! But we know that together we can improve them even more, making them more competitive and ready for the future.

What do we mean by new functionalities?

In addition to these examples of what we can already do with paints and coatings, we are always looking to anticipate ourselves to expand the functionality of our products. We seek to offer paints and coatings that bring different solutions to the needs of the market, whether known or not, always in line with our commitment to research and the sustainability of the process.

The sky is the limit

Have you ever thought of the area of ​​paints and coatings as an interesting field full of possibilities? We want to hear your solutions to change this market together!

Some inspiration

  • Our biocide-free inner lining has an extremely thin and low friction surface to prevent fouling and reduce or drag, saving fuel costs for a more sustainable transportation industry. Check out our latest development here.

How can your technology bring new functionality to paints and coatings?

What we are looking for in your solution

  • The Brazil startup challenge focuses on solutions from and for the Brazilian market.
  • Your solution cannot be just an idea: it needs to present clear proof of the concept that it is ready to be developed for this purpose.
  • A functionality to solve a customer’s need or to increase the product’s current performance. In fact, it is important to be useful!

Be sure to also think about possible requirements that customers are not yet aware of. Your idea should help push boundaries and exceed customer expectations – let’s explore together!

Do you have a solution?

With your help, we hope to expand the range of functionality that our paints and coatings can offer. Together, we will expand the possibilities of our products or even achieve a radical change in the performance and advantages of existing coatings.

Full challenge content

If you think your idea will help us answer the challenge question, create your account at the “sign up” button and enter the platform. There, click on Brasil Startup Challenge 2020 and select the challenge in this space. After reading the challenge description, just click on “submit” and you will be directed to the registration form.

Do not forget to add this dates to your calendar:

  • June 19, 2020: Registration closes
  • September 2020: You will receive feedback and will be notified if your submission has been selected for the final event!

If you have any question, access the Q&A or send a message to

Thank you! Browse other submissions and participate in discussions. Welcome to the community!

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We respect ownership of Intellectual Property (IP). IP that you already own prior to the Paint the Future Challenge remains yours; and similarly, our existing IP remains ours. In addition, our starting point is that both parties should have appropriate rights in what we create together during the Paint the Future Challenge. If you get invited to the final of the Challenge, we will communicate clearly what specific IP terms will apply.


Whilst we respect IP rights, we also value the open sharing of non-confidential information, and building on contributors’ ideas. This is what makes the Challenge useful for all participants, and contributes to identifying successful innovations. This means that during the submission phase, your submission, and the information you share with us, will be received by us only on a non-confidential basis.