Digital consumer experience

How can your digital solution boost the magic of paint and transform the way consumers experience Dulux paint in India?
Join us
Countdown visual
Countdown visual

Background of the challenge

Decorative painting is seen as time-consuming, complicated, and unorganized by consumers.

The consumer is the main decision-maker and navigates through many questions during the decision journey.


We see opportunities in several areas, but don’t let the following list limit you:

  • Digital experience of our products through visualization technologies like Virtual Reality, Augmented Reality, Gamification software etc
  • Data driven customer experiences through Artificial Intelligence led chat bots, voice enabled engagement tools, curated training content to support Do-It-Yourself projects etc.
  • Cloud based solutions to improve customer support and services
  • Solutions within the social media ecosystem to generate credible customer information / insights and further fuel our business strategy


Thinking about the consumers’ needs, we already have initiatives such as:

  • Digital tools, such as Artificial Intelligence (AI) previews, Visualizer, digital shade cards and colour sensors to inspire consumers paint journey and helps them curate it in their style. 
  • Dulux Painter Market Place, a portal that connects painters with consumers looking for painting assistance.

How can your digital solution boost the magic of paint to transform the way consumers experience Dulux paint in India?

What we’re looking for in your solution

Your solution should be more than idea. It should have proven technical feasibility and be ready to be further developed for this purpose.

We’re looking for a solution that digitally transforms the painting journey (Planning, Painting and Post-painting) for consumers resulting in a delightful consumer experience. 

  1. Planning – Inspiration, visualization, painter outreach, Buy-it-yourself (BIY), Buying, Budget
  2. Painting – Empower choices (DIY or professional service)
  3. Post-painting – Feedback, product & service reassurance, consumer lifecycle management

Share your solution

Help us improve the way our customers experience our products and services and ensure more consistent results with less time and effort. We want to know how your solution will enable us to achieve these goals together. We’re ready for you to blow us away.

If you think your solution will help us answer the question:

How can your digital solution boost the magic of paint to transform the way consumers experience Dulux paint in India?

then get ready, our submissions begin 1st March. We will respond to all submissions and look forward to collaborating with you.

Make sure you add these dates to your calendar:

  • Starting 1 March’22, the challenge opens for your submissions 
  • By 31 May’22, the challenge closes to new submissions.
  • By 15 August’22, you will receive feedback and be notified whether your submission has been selected.

We thank you for your time and effort. Please feel free to browse through other submissions. Welcome to the community!

Join us

IP: We respect ownership of Intellectual Property (IP)

We respect ownership of Intellectual Property (IP). IP that you already own prior to the Paint the Future Challenge remains yours; and similarly, our existing IP remains ours. In addition, our starting point is that both parties should have appropriate rights in what we create together during the Paint the Future Challenge. If you get invited to the final of the Challenge, we will communicate clearly what specific IP terms will apply.


Whilst we respect IP rights, we also value the open sharing of non-confidential information, and building on contributors’ ideas. This is what makes the Challenge useful for all participants, and contributes to identifying successful innovations. This means that during the submission phase, your submission, and the information you share with us, will be received by us only on a non-confidential basis.