Customer Experience

How can your solution help us improve the experience for consumers, painters, specifiers and clients?
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Consumer (user-end)

The consumer is the main decision-maker in several stages of the process and most interested in the result. This makes the consumer, especially for the decorative paints and verhicle refinishes markets, very important to focus on.

Questions related to how to choose a color, what is the most indicated product and what can disrupt the service execution, perfectly fit this challenge.

Painter & Specifier

It is not possible to talk about paints and coatings without mentioning the importance of the painter’s role. The quality of the final painting result requires not only the best product, but it is also they application of the product. This could be in homes, buildings, automobiles or industrial sites.

Another very important role in the painting process is the specifier, be it an architect, interior designer, colorist in the car bodyshops or any other professional of the painting journey. The specifier has the main function of ensuring that the final results meets the expectations of the customer.


AkzoNobel has a network of distributors and customers to make its products available in all of the thousands points of sale in Brazil. Therefore, we are  looking at the shopping experience. This could be in a physical store, but also by phone and online. To maximize their sales, we are looking for tools that support this: incentives, pricing, product mix resources management.

Some inspiration

Thinking about the consumers’ needs, AkzoNobel already has initiatives such as:

  • Tools to promote the use of colors in decoration, such as Roller Tester 
  • Digital color tools, such as Visualizer for consumers and Mixit for bodyshops
  • Páginas Coloridas, a portal that connects painters and people looking for services
  • Projects in partnership with architects, as sponsored by Casa Cor

How can your solution help us improve and amplify the experience of our different types of customers?

What we are looking for in your solution

  • The Brazil startup challenge focuses on solutions from and for the Brazilian market.
  • We are looking for solutions that help us address the main needs of our customers.
  • Your solution cannot be just an idea: it needs to present a clear proof of concept that it is ready to be developed for this purpose.


Be sure to also think about possible needs that customers do not even know about yet! Your idea should help us to go beyond limits and expectations – let’s explore it together!

Do you have a solution?

With your support, we want to improve the painting journey of several of our customers and consumers, offering better solutions and addressing their needs in the process.

Full challenge content

If you think your idea will help us answer the challenge question, create your account at the “sign up” button and enter the platform. There, click on Brasil Startup Challenge 2020 and select the challenge in this space. After reading the challenge description, just click on “submit” and you will be directed to the registration form.

Do not forget to add this dates to your calendar:

  • June 19, 2020: Registration closes
  • September 2020: You will receive feedback and will be notified if your submission has been selected for the final event!

If you have any question, access the Q&A or send a message to

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We respect ownership of Intellectual Property (IP). IP that you already own prior to the Paint the Future Challenge remains yours; and similarly, our existing IP remains ours. In addition, our starting point is that both parties should have appropriate rights in what we create together during the Paint the Future Challenge. If you get invited to the final of the Challenge, we will communicate clearly what specific IP terms will apply.


Whilst we respect IP rights, we also value the open sharing of non-confidential information, and building on contributors’ ideas. This is what makes the Challenge useful for all participants, and contributes to identifying successful innovations. This means that during the submission phase, your submission, and the information you share with us, will be received by us only on a non-confidential basis.