Questions related to how to choose a color, what is the most indicated product and what can disrupt the service execution, perfectly fit this challenge.
Painter & Specifier
It is not possible to talk about paints and coatings without mentioning the importance of the painter’s role. The quality of the final painting result requires not only the best product, but it is also they application of the product. This could be in homes, buildings, automobiles or industrial sites.
Another very important role in the painting process is the specifier, be it an architect, interior designer, colorist in the car bodyshops or any other professional of the painting journey. The specifier has the main function of ensuring that the final results meets the expectations of the customer.
AkzoNobel has a network of distributors and customers to make its products available in all of the thousands points of sale in Brazil. Therefore, we are looking at the shopping experience. This could be in a physical store, but also by phone and online. To maximize their sales, we are looking for tools that support this: incentives, pricing, product mix resources management.
Thinking about the consumers’ needs, AkzoNobel already has initiatives such as:
- Tools to promote the use of colors in decoration, such as Roller Tester
- Digital color tools, such as Visualizer for consumers and Mixit for bodyshops
- Páginas Coloridas, a portal that connects painters and people looking for services
- Projects in partnership with architects, as sponsored by Casa Cor
Thanks to all startups for dedicating themselves to these challenges!