Startup challenge Brazil

Join us

We are now closed for submissions, we will announce the participants of our Accelerator Program in September 2020, stay tuned.


The Brazil Startup Challenge is the ecosystem for accelerating innovations in paints and coatings in Brazil.

Share your solution with us! Through the platform, know better your customer, interacting directly with our specialists and improving your business.

  • Access to +50 experts from different areas on our platform
  • Those selected will be invited to the accelerator event in São Paulo in October
  • Unique opportunity for international exposure with a global organization like AkzoNobel
Join us


Find out more about the stages of our fantastic journey

Submission and interaction
March 3 - June 19, 2020
Sign up and access AkzoNobel experts.
  • Create a login on our online collaborative platform.
  • Submit your solution to the appropriate challenge.
  • Interact with experts and enrich your business.
Enrichment of ideas
Make the last adjustments to the solution interacting on the platform
  • At this stage, submissions have already ended. 
  • It is possible to adapt the solution to make it more competitive. 
  • AkzoNobel experts evaluate the proposals.
Finalists selection
August and September
It is time to select solutions with the greatest potential.
  • Solutions are evaluated by AkzoNobel experts and receive online feedback.
  • Selected participants are invited to the acceleration event
Collaboration event
AkzoNobel teams and startups collaborate in an event in São Paulo.
  • Build the value proposition and business model with different AkzoNobel areas.
  • Present the pitch.
  • The jury choose the solutions that best meet our challenges.
From October
Determining the next steps of the agreements.
  • Startups with the most promising solutions will enter into joint development agreements with AkzoNobel.
  • Solution scale and potential implementation.
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"We invite startups to paint the future with us, connecting them with experts and resources to make them viable or accelerate, launch and scale their ideas."
Daniel Geiger Campos

AkzoNobel President for South America

Our team

Our team
Our team
"AkzoNobel has been innovating for over 200 years, and Paint the Future proposes a collaborative journey never before seen in the Brazilian segment of paints and coatings."

Nathalia Simone

Research and Development Chemistry at AkzoNobel South America and member of the team responsible for Paint the Future Brasil
"Our program aims not only to listen to the proposals of startups, but also to refine them, generating solutions connected to our business, responding to the challenges of our customers and consumers."

Felipe Maranzato

AkzoNobel South America Innovation Manager and team member responsible for Paint the Future Brasil
"Innovation is part of the DNA of AkzoNobel, which has Alfred Nobel as one of its founders. Collaborate with us and let's paint the future of the paint and coatings market together."

Karen Watanabe

Head of Corporate Communication for AkzoNobel South America and member of the team responsible for Paint the Future Brasil
"The challenge with startups is the first step in a broad open innovation program that AkzoNobel will build in Brazil, connecting the innovation ecosystem to boost the paint industry."

Elaine Poço

Director of RD&I and Sustainability at AkzoNobel South America and responsible for Paint the Future Brazil