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Startup challenge Brazil

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Our collaborative innovation challenge is unlike anything you’ve seen on the market. Do you know why?

  • Access to +50 experts from different areas for all subscribers
  • Those selected will be invited to an intense agenda at the collaboration event in São Paulo
  • Unique opportunity for international exposure with a global organization like AkzoNobel
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Challenge themes

Partner with us to answer these questions:

MORE SUSTAINABLE LIFE CYCLE

How can your solution make our products and processes more sustainable?

NEW FEATURES

How can your solution bring new functionality to paints and coatings?

SMART PRODUCTIVE CHAIN AND LOGISTICS

How can we be more efficient in our processes with your solution?

CUSTOMER EXPERIENCE

How can your solution improve and expand our customers' experience?

Timeline

Find out more about the stages of our fantastic journey

SUBMISSION PHASE
March 3 - April 28, 2020
Submission of solutions and enrichment of ideas online
  • Access our online platform to submit your idea
  • Interact with the online community and discuss solutions
  • Work with experts to enrich your ideas
IDEAS ENRICHMENT PHASE
April 28 - May 4, 2020
Online improvement of solutions
  • At this stage, submissions are closed
  • Improvement of solutions on the platform by the community
FEEDBACK AND FINALIST SELECTION
May 4 - May 20, 2020
Solutions evaluated online
  • Solutions are evaluated by AkzoNobel experts and receive online feedback.
  • Selected participants are invited to the acceleration event
FINAL EVENT
June 17 - June 18, 2020
Collaboration event in São Paulo
  • Selected participants work together with experts to develop solutions at the next level
  • The most promising solutions will be invited to establish joint development agreements
ACCELERATION PHASE
From June 18th onward
Accelerating winning solutions with experts
  • Guidance from AkzoNobel and partners
  • Scale of solution and potential implementation
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Why AkzoNobel

Leading the transformation of the paints and coatings industry.
Join us
€1.25
billion spend R&D (5 year)
3.000
scientists employed
+3.100
patents
70
laboratories globally
+200
years
+€9
billion revenue
+34
thousand employees
150+
active countries

Why Brazil

Brazil is one of the most exponential markets in South America and the southern hemisphere, with great potential for innovation to be explored, which brings a vast development opportunity for those who bet on it.

Welcome to Paint the Future Brasil, the regional edition of AkzoNobel’s global innovation challenge.

"We invite startups to paint the future with us, connecting them with experts and resources to make them viable or accelerate, launch and scale their ideas."
Daniel Geiger Campos
AkzoNobel President for South America

Our team

Our team

AkzoNobel has been innovating for over 200 years, and Paint the Future proposes a collaborative journey never before seen in the Brazilian segment of paints and coatings.

Nathalia Simone

Research and Development Chemistry at AkzoNobel South America and member of the team responsible for Paint the Future Brasil
Our program aims not only to listen to the proposals of startups, but also to refine them, generating solutions connected to our business, responding to the challenges of our customers and consumers.

Felipe Maranzato

AkzoNobel South America Innovation Manager and team member responsible for Paint the Future Brasil
Innovation is part of the DNA of AkzoNobel, which has Alfred Nobel as one of its founders. Collaborate with us and let's paint the future of the paint and coatings market together.

Karen Watanabe

Head of Corporate Communication for AkzoNobel South America and member of the team responsible for Paint the Future Brasil
The challenge with startups is the first step in a broad open innovation program that AkzoNobel will build in Brazil, connecting the innovation ecosystem to boost the paint industry.

Elaine Poço

Director of RD&I and Sustainability at AkzoNobel South America and responsible for Paint the Future Brazil