Startup challenge Brazil

Join us

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The Brazil Startup Challenge is the ecosystem for accelerating innovations in paints and coatings in Brazil. We are now open for submissions!

Why join? Through our program and platform, innovators get access to resources to help commercialize their solutions.

  • Access to +50 experts from different areas on our platform
  • Those selected will be invited to the accelerator event in São Paulo in June
  • Unique opportunity for international exposure with a global organization like AkzoNobel
Join us

Those are our numbers so far…

Below you can find some statistics of the collaboration happening on our platform.


Find out more about the stages of our fantastic journey

March 3 - April 28, 2020
Submission of solutions and enrichment of ideas online
  • Access our online platform to submit your idea
  • Interact with the online community and discuss solutions
  • Work with experts to enrich your ideas
April 28 - May 4, 2020
Online enrichment of solutions
  • At this stage, submissions are closed
  • Improvement of solutions on the platform by the community
May 4 - May 20, 2020
Solutions evaluated online
  • Solutions are evaluated by AkzoNobel experts and receive online feedback.
  • Selected participants are invited to the acceleration event
June 24 - June 25, 2020
Collaboration event in São Paulo
  • Selected participants work together with experts to develop solutions at the next level
  • The most promising solutions will be invited to establish joint development agreements
From June 25th onward
Accelerating winning solutions with experts
  • Guidance from AkzoNobel and partners
  • Scale of solution and potential implementation
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"We invite startups to paint the future with us, connecting them with experts and resources to make them viable or accelerate, launch and scale their ideas."
Daniel Geiger Campos
AkzoNobel President for South America

Our team

Our team

"AkzoNobel has been innovating for over 200 years, and Paint the Future proposes a collaborative journey never before seen in the Brazilian segment of paints and coatings."

Nathalia Simone

Research and Development Chemistry at AkzoNobel South America and member of the team responsible for Paint the Future Brasil
"Our program aims not only to listen to the proposals of startups, but also to refine them, generating solutions connected to our business, responding to the challenges of our customers and consumers."

Felipe Maranzato

AkzoNobel South America Innovation Manager and team member responsible for Paint the Future Brasil
"Innovation is part of the DNA of AkzoNobel, which has Alfred Nobel as one of its founders. Collaborate with us and let's paint the future of the paint and coatings market together."

Karen Watanabe

Head of Corporate Communication for AkzoNobel South America and member of the team responsible for Paint the Future Brasil
"The challenge with startups is the first step in a broad open innovation program that AkzoNobel will build in Brazil, connecting the innovation ecosystem to boost the paint industry."

Elaine Poço

Director of RD&I and Sustainability at AkzoNobel South America and responsible for Paint the Future Brazil